The US Food and Drug Administration (FDA) controls how drugs, foods, and cosmetics are sold. By FDA rules, only drugs can say they treat diseases. If a product is not a drug, for example a cosmetic, it cannot say it treats a disease.
These rules have existed for many years. However, this year, the FDA has decided to apply them more strictly, especially for product claims.
Because of this, all cosmetics must ensure that what they say on their website and packaging doesn't make any disease claims.
Dryness and odor are considered discomforts which can be helped with a moisturizer and deodorizer. Therefore, we are allowed to say our product addresses them. But atrophy may be seen as a disease.
Our product is a cosmetic, not a drug. It is made to help dryness and odor. It may also help atrophy, but if we say this, FDA may see it as a drug claim, which we are not allowed to make.
For example, water can stop thirst (a discomfort) and also prevent dehydration (a disease). On the bottle, it can say it stops thirst, but not that it prevents dehydration. Even if it is true, saying it would be seen as a disease claim, so it is not allowed.
Not all rules are perfect, but when a rule exists, we must follow it. This is why we must change our product claims to follow FDA rules.